Due: July 8, 2026
Mondelez International, a global leader in fast moving consumer goods, seeks better insights into consumer sentiment through the usage of next-generation methodologies and technologies. Mondelez International intends to conduct a pilot-scale evaluation later this year.
All consumer goods companies rely on understanding the needs and wants of customers. Mondelez International already utilizes surveys, chatbots, in-person evaluation panels, and more to glean information about consumer sentiment regarding products and packaging. They believe that innovative methodologies and technologies are now able to deliver new and better insights into the consumer.
Mondelez International is interested in all methodologies and technologies that offer significant improvements over conventional alternatives specifically applied to qualitative research, including approaches from fields outside traditional qualitative research in consumer science, such as semiotics and anthropology.